Pay Per Click is a form of paid advertising where your ads appear across search engines, social platforms, or partner websites, and you’re charged only when a user clicks through to your site. This makes it a highly cost-efficient and measurable channel, since every rupee spent can be tracked back to real user actions. PPC campaigns can be finely tuned by audience, location, device, and even time of day, giving businesses precise control over who sees their ads and when, making it a powerful tool for generating quick leads and sales.